Lejiang: Build up from the beginning

The Hidden Crown

The location of Lejiang Company is once a famous Sewing Machine town - Yueqing City Hongqiao Town. As the birthplace of "Wenzhou model", Yueqing is one of the regions with the earliest and most dynamic market economy development in China. Yueqing (mainly in Hongqiao Town) is also a traditional production base with a long history in China's sewing machine industry.

Lejiang Company currently has 36,000 square meters of plant, more than 300 employees. Production of small round knife (round knife cutting machine), cloth breaking machine, flat wrap, flat head keyhole machine, round head keyhole machine, napping machine, knotting machine and other special machines as well as roller car, template machine series of products.

The predecessor of Lejiang Company is Yueqing Garment Machinery Factory, which was founded in 1994. One of many brave entrepreneurs of the era in the area, Mr. Xue opened a family-run garment factory in 1986. Due to the production needs, Xue Xiuyao came into contact with the small round knife this inconspicuous product, and his keen business sense of smell determined that this product has a good market prospect and is worth putting into development and production. So Xue Xiuyao and his relatives made a small round knife together. Did not think, small round knife this thing looks simple, but not easy to do. "I worked for more than three years without success, lost money, and the garment factory business was abandoned." Xue Xiuyao recalled. However, Xue Xiuyao is not one to concede easily. He still believed in his vision and believed that he would be able to do a good job with the small round knife. After breaking up with relatives, he started a new business and re-invested in the development and production of small round knives. After summarizing the experience of previous failures, he attached great importance to research and development investment, hired engineers with high salaries, and quickly achieved success. Later, Lejiang successfully launched the cloth breaking machine.

Today, the annual production and sales scale of Lejiang's small round knife exceeds 200,000 units, occupying most of the global market share, and the production and sales scale of its Cloth Cutting Machine is far ahead. In the field of small round knife and cloth cutting machine production, Lejiang is a veritable "world champion".

In 2000, Lejiang began to engage in Industrial sewing machine production. The reason Lejiang entered the field was simple, Xue Xiuyao said: "At that time, the sewing machine business was very good, we had a spare factory, so we did it." This time, Xue Xiuyao did it smoothly. "Our products have done very well, and some customers are still obsessed with the 6150 high-speed flat sewing machine produced by Lejiang", Xue Xiuyao said.

In 2001, the company launched the "Nanbang" brand, positioning in high-end sewing machines, and then in 2009, the wholly-owned establishment of Zhejiang Nanbang Technology Co., LTD. The "Lejiang" brand focuses on traditional clothing machinery products such as small round knives and cloth breaking machines.

A different army suddenly arose

Since 2006, Lejiang began to enter the field of special machines, and successfully developed and put into production 781 flat head keyhole machine and 373 nailing machine. Around 2008, the domestic computer flat sewing machine technology is mature, stable performance and began to spread rapidly. In this context, Lejiang hand in hand with electronic control manufacturers, independently developed a matching 781 flat head keyhole machine and 373 nailing machine electronic control system, and creatively launched the direct-drive 781D flat head keyhole machine and 373D nailing machine, which have two utility model patents, which are welcomed by the market and quickly popular in the industry.

At the end of 2012, after the new factory located in Xinao Industrial Zone of Hongqiao Town was completed and put into operation, Lejiang's new product research and development efforts were further increased, and the results were more significant. The company has developed and put into production electronic flat head keyhole machine, electronic round head keyhole machine and electronic knotting machine and other high-end special machines and computer Overlock Sewing Machine, sewing machine.

The success of the 781D flat head keyhole machine and the 373D buttonhole machine has established Lejiang's exclusive advantage in the development of autonomous electric control. After years of improvement and promotion, Lejiang's electronic control system is known for its powerful function and stable quality, and is favored by the market and users. On this basis, the development of each special machine product of Lejiang later went smoothly, and the launch of each new product was recognized by the market and quickly became a new growth point for the company. For example, Lejiang's round head keyhole machine ranks among the forefront of the industry one year after its listing.

Pay attention to research and development investment, pay attention to product quality is the success of Lejiang products. Lejiang has so far owned dozens of patented technologies. Among them, the small round knife, cloth breaking machine, 781D flat head keyhole machine, 373D napping machine and the latest template machine on the market have a number of patented technologies.

Steady is the consistent style of Lejiang in product development and production. In the words of Xue Xiuyao, it is "according to the actual situation of the enterprise, not blindly follow the trend, put into production one, reserve one, mature one, and launch one." Especially for special machine products, from market research, product positioning to component development, material selection, each work requires meticulousness and in place to ensure that the product can be accepted by the market once it is available.

It is adhering to such a concept and style, in the past two years, the template machine quickly became the darling of the market, when the big red, Lejiang did not rush to sell, but devoted to research and development, hard to create, and strive to come up with a good product that can stand the market test.

There is always a reward. With the continuous enrichment of the sewing machine product series and the increasing market influence, Lejiang has attracted extensive attention from the industry, and powerful dealers from all over the country are pouring in to seek cooperation.

Put people first

What is Lejiang's path to success? In the face of repeated questioning by this reporter, Xue Xiuyao's answer is extremely simple but thought-provoking - people-oriented.

In the field of enterprise production and operation, the four words "people-oriented" can be said to be well-known and enduring. It is often hung in the mouth of many business managers, and is written into the development strategy of many enterprises or posted in the publicity column. However, there are few companies that can truly practice "people-oriented".

In Lejiang, people-oriented first is to respect people, followed by the integrity of people. Xue Xiuyao said that Lejiang treats every employee well, treats every partner well, and is honest to everyone. He gave two very simple but very convincing examples: whenever a company employee suddenly leaves or changes jobs, the salary that should be settled is not a penny. "To work in the enterprise, there is economic pressure, no matter what the reason, in addition to the reward and punishment provisions, we will never deduct the wages of employees," Xue Xiuyao said. Another example is more valuable: the wife of financial management will sometimes be very puzzled to ask Xue Xiuyao, only heard that there are complete enterprises in arrears with suppliers, how can we Lejiang have been owed money by suppliers? The fact that the supplier owes the factory money is really puzzling. It turns out that all the supporting manufacturers cooperating with Lejiang Company pay for goods within the prescribed time, because the company has very strict quality requirements for spare parts, a small number of spare parts produced by supporting manufacturers can not meet the requirements of high quality standards, resulting in some returns, but the payment has been paid to the supplier on time, so the supplier owes money.

Because of the good treatment of employees, the staff of Lejiang is very stable. This is the foundation of the enduring success of the enterprise. According to Xue Xiuyao, most of the first generation of employees who entered the factory when the company was founded are still there, and those with more than ten years of service are everywhere. For "people-oriented", Xue Xiuyao can not speak any big truth, his understanding is very simple: "you are good to others, others will be good to you."

Because of the good treatment of partners, every time Lejiang develops a new product, it will get strong support from suppliers. This is also the reason why Lejiang new product development is fast and the success rate is high. "Parts are the foundation of the whole machine, the development of a product requires the cooperation of hundreds of parts factories, if not their support, product development is impossible to achieve", Xue Xiuyao's words are still so simple.

In recent years, the product varieties of Lejiang have expanded rapidly, and the market network has also grown rapidly and healthily. However, as the head of the enterprise, Xue Xiuyao is more and more relaxed.